Digital Content Marketing Specialist - Marketing

We’re seeking a talented digital content specialist to create engaging content for Metricon’s retail audiences. You are an excellent communicator and copywriter with a knack for story-telling and a strong understanding of digital communication mediums and channels.

A family owned and operated business with a proud 40 + year history, Metricon Homes is Australia’s leading volume home builder. We build new homes for Australians across all segments of the market, from first home owners to growing families, investors, empty nesters and retirees. Our homes cater for people at all stages of the home-buying lifecycle and we believe everyone should love where they live.

We are looking for someone to join our National Marketing Services team on a full-time basis.
Reporting to the Corporate Communications and Engagement Manager, your responsibilities will include:
  • Working with the Metricon’s marketing teams to set and lead the digital content strategy and calendar;
  • Leading the production of content including video, on page and off-page SEO content, landing pages, blogs, editorial website content, email marketing content, collaborating with Metricon’s Social Media, PR, Communications and CSR experts;
  • Writing and commissioning compelling written content for blogs and newsletters;
  • Crafting customer-centric content that appeals to different audience demographics;
  • Contributing to Metricon’s brand-health;
  • Monitoring and producing regular reports on Content Marketing ROI.
  • Metricon will offer you:
  • A competitive salary and salary package opportunities;
  • Genuine career advancement opportunities;
  • Generous housing discounts on our award winning homes; and
  • A supportive workplace culture where great work is recognised and rewarded.
  • The successful candidate will have:
  • Excellent writing skills;
  • Experience producing and editing content for blogs and newsletters;
  • Experience creating briefs for and managing external agencies and freelancers;
  • A customer-centric mindset;
  • The ability to craft content that appeals to different audience demographics;
  • The skills to translate technical subject matter into easily understood messages;
  • A knack for story-telling;
  • An understanding of SEO; and
  • The ability to multi-task and juggle several projects at once.